People usually ask, Why is the Labubu doll so popular? Is it demonic People Experiences? Discover why the Labubu doll is so popular, and its origins. Explore real owner experiences, controversies, and collecting tips.
The Labubu doll, designed by Hong Kong artist Kasing Lung under the Toy2R brand, has sparked a wave in the collectible toys market. Its devilish smile, its spiked fangs, and its whimsical and sinister appearance have made Labubu reach a huge following on a global scale. But its unusual looks also inspired controversies, is Labubu a humorous work of art toy or something more dark, even diabolical?
This article explores:

- Labubu etymology and structure
- And how it became so popular with the collectors
- Argument and allegation of its being demonic
- First-hand accounts of owners
Labubu: The Origins of an Art Toy or a Dark Creation?
Who invented Labubu?
Labubu was designed by Kasing Lung of Hong Kong-based illustrator and toy designer under his “The Monsters” line of Toy2R. The character appeared in 2015, immediately becoming a cult of people because of its distinctive, edgy looks.
Design & Symbolism at Labubu:
- Looks: Big, sharp ears and fangs, and a devilish grin.
- Inspiration: A mix of goblins, imps, and Japanese yokai (supernatural creatures).
- Artist Intent: According to Kasing Lung, Labubu is not meant to be evil; it is a naughty being with minor damaging effects in its ways.
Facts about Labubu – Did You Know?
There is a lot of parody and labubu usually develops a whole universe of absurd characters, particularly Tycoco (skull-headed companion) and Zimomo (fluffy, horned monster).
What makes Labubu Doll So Popular?
Here are some facts that made the Labubu doll most popular;

A. Unique Aesthetics and Limited Editions:
Labubu, however, is a rebel among the boring mainstream, deep-dyed cuties (such as Funko Pop!) toys. There are special editions (e.g., the Labubu Spooky Series or glowing editions), which are unusually rare and induce a demand among collectors.
B. Celebrity and Artist Partnership:
Labubu has been exposed by Pharrell Williams, KAWS, and other artists. Collaborations with brands such as Medicom Toy and Uniqlo enhanced its popularity.
C. Vibrant Second Hand Market:
Figures of some of the Labubus are being sold in the aftermarket, fetching into the hundreds (even thousands) of dollars.
There is a pursuit of chase variants (the ultra-rare versions).
D. The Influence of Social Media And Pop Culture:
- Labubu unboxings and custom repaints are ubiquitous on Instagram, TikTok, and YouTube.
- The mysterious mood of the doll concurs with the trend of dark academia, occult looks, and alternative fashion.
Labubu: Is He a Demon?
Although having light-hearted origins, some suspect that Labubu is sinister. Here’s why:

A. Occult and Folklore Relations
- Similar to imps and demons: Its large teeth and cunning smile dominate some people to think of it as a mythical prankster.
- Cursed doll allegations: Some of the buyers have made allegations of bad luck, nightmares, and weird experiences in purchasing the Labubu.
B. Online Paranormal Sharing Experiences
In Reddit sub-threads and YouTube videos, they talk about:
- Self-moving dolls
- Shadows are unclearly visible at places around the Labubu exhibits
- The dreams that Labubu talks to the owners
C. Religious perspectives
Labubu is what some Christians and Muslims refuse to be associated with since they believe in dark spirituality. According to Feng Shui followers, it is highly forbidden to have toys that represent chaotic energy in the house.
Response by Kasing Lung Regarding Labubu Doll
The artist keeps on reiterating that Labubu is nothing but a fun-loving, imaginary being and that it is not associated with any unholy powers.
Love it or fear it- Real Owner Experiences?
Here are some of its experiences;

Positive Experiences
- It is simply art! -The uniqueness of Labubu is loved by many collectors.
- No bad vibes – The majority of them did not associate supernatural phenomena.
- Cool conversation starter – Its design is something that evokes interest.
Negative Experiences
- I had the feeling of being watched…” Some owners refer to discomfort.
- So, my cat hisses at it. Some pets behave oddly.
- Bad luck streak – Unusual reports of post-purchase mishaps.
Verdict – Why is the Labubu doll so popular
The majority of the fans perceive Labubu as harmless art, whereas there is a small portion who are skeptical about the energy.
Labubu Doll-Is it worth buying one?
Collector & Art Patrons
- The exclusive piece to any collection of toys.
- So, a lot of money invested, but worth it as you grab rare copies.
- Nothing of actual supernatural evil.
To those who are Spiritually Cautious
- It is always safer to follow your instincts, and should something become too uncomfortable, do not do it.
- Wash or anoint the doll, in case worried.
- Show carefully (or in a glass case, as some would like).
To conclude: Is Labubu a Myth or what?
The broad popularity of Labubu is explained by its fearless design, hype that developed because of the limited supply, and a unique mystery that is instilled in its character, which questions conventional concepts of collectible art toys. Although its pointed teeth and devilish smile have led some into the realms of paranormal folklore, these perceptions are manifestations of how enamored we are by the grotesque rather than anything dark about the doll itself. So, to the greatest number of collectors, Labubu is nothing more threatening than the creative declaration of boldness–a testimony to how the present-day toy culture can adopt edgy aesthetics without the actual involvement of the occult.

In the end, what makes it so popular now is the fact that people desperately need to be given a character that is deep and ambiguous enough that the distinction between playfully bizarre and menacingly bizarre becomes the stuff of ongoing discussion of the art piece itself. So, intended or otherwise as an art object, or as a piece that might make its fortune as a treasure, Labubu still keeps us spellbound precisely because it is a piece that baits us to bring our meanings to the trap of its crafty ceramic expression.
Final Thoughts:
Let’s get new updates regarding the Labubu doll.
- In case you are into unconventional, edgy toys, Labubu is a must-have.
- So, spiritually sensitive people should do some research and purchase.
- In either case, Labubu is one of the most interesting collectibles of the time.
FAQs – Why is the Labubu doll so popular
Q1: What is a Labubu doll?
A Labubu doll is a designer art toy created by Hong Kong artist Kasing Lung as part of his “The Monsters” series under Toy2R. It is famous for its devilish grin, sharp ears, and quirky, mischievous design.
Q2: Why is the Labubu doll so popular?
Its popularity comes from its unique aesthetics, limited-edition releases, collaborations with global brands, and strong presence on social media. Labubu appeals to collectors because it’s rare, stylish, and aligns with trends like dark academia and alternative art culture.
Q3: Is the Labubu doll demonic or cursed?
So, there is no official evidence that Labubu is demonic. It was purely an art toy. However, some people associate its mischievous look with dark symbolism, and a few anecdotal reports suggest paranormal experiences. These claims are unverified and mostly based on personal beliefs.
Q4: Has the artist confirmed any supernatural link?
No. Kasing Lung has repeatedly stated that Labubu is just a fun, fictional character and not connected to any occult or demonic themes.
Q5: What do owners say about their experience?
Most collectors report positive experiences, praising the design and creativity. However, a minority claim feelings of unease, pets reacting strangely, or streaks of bad luck—though these are anecdotal and not scientifically supported.
Q6: Should I buy a Labubu doll if I’m spiritually cautious?
If you are spiritually sensitive, trust your intuition. Some collectors recommend cleansing or displaying the toy in a safe space for peace of mind. For most people, Labubu is simply an art collectible with no negative energy.